Customer Behavior

Nov 6, 20203 min read

How JC Penney's Lack in Customer Understanding Led to Its Demise

Oct 5, 20202 min read

How to Increase Your Store’s Conversion Rate

In-store retail analytics are giving retailers more crucial insight into what is happening in their stores. Without these key...

Oct 5, 20202 min read

Experiential Retail is How Brick-and-Mortar Stores Can Survive Post COVID-19

When it comes to bricks and mortar retail, the COVID-19 pandemic is going to be one of those moments that forces retailers to completely...

Oct 5, 20203 min read

How COVID-19 Has Changed Customer’s Shopping Behavior

The COVID-19 global pandemic is having a profound impact on consumers’ lives. As stay-at-home orders and country-wide lockdowns start to...

Sep 28, 20204 min read

How Store Layout Impacts In-Store Customer Behavior

Creating customer paths and designing store layout in a brick-and-mortar store is one of the key strategies in a retail store’s success....

Sep 28, 20204 min read

How Retailers are Using Behavioral Economics to Understand Customer Behavior

With the advancement of technology, retailers now have access to in-store data that maps the movements and decision processes of...